- STYRKR adds to its nutrition range the CEL50, a soft chew high-carbohydrate energy source.
- Each pack delivers 50 grams of carbohydrates and 267mg of sodium.
STYRKR, the UK founded endurance sports nutrition brand, announces the launch of CEL50, expanding its extensive fuelling range with a new high carbohydrate chew. Designed to give athletes greater flexibility and control of their energy intake during sustained efforts.
Recognising that endurance athletes require variety in their nutrition approach to avoid underfuelling and flavour fatigue, STYRKR has developed a comprehensive range designed to support athletes through every stage of training and racing. Combining rice bars, electrolyte powders, dual carbohydrate gels, drink mixes and now high carbohydrate energy chews, the range enables athletes the flexibility to tailor their nutrition around individual needs.
Through years of long distance training and racing, where fuelling matters and stopping is rarely an option, STYRKR identified the need for a simple, easy to carry carbohydrate solution.
This became the foundation for CEL50, a high carbohydrate energy chew that provides 50g of carbohydrates and 267mg of sodium per pack. Its modular format gives athletes greater control over their intake, allowing carbohydrate consumption to be managed with precision throughout sustained efforts.
The result reflects a significant evolution in STYRKR’s production capabilities, with CEL50 representing the culmination of over two years of research, formula development and real world testing to achieve the optimal texture, stability and consistency which is essential for endurance use.
Bringing this product to life required the design and commissioning of dedicated manufacturing infrastructure to handle a single chew format at scale, significantly expanding STYRKR’s operational capacity and technical expertise.
Available in Wild Berry and Citrus Fruits flavours, CEL50 is designed to fit seamlessly into every athlete’s fuelling strategy. Suitable for vegan and gluten free diets, reaffirming STYRKR’s commitment to boost performance, fuel ambition and enhance lifestyle for every athlete.
Recently appointed Head of Marketing, Jake Vita: “The launch of CEL50 marks an important milestone for STYRKR, reflecting the investment we’ve made in innovation and product development over the past few years. While our range continues to grow, our purpose remains the same, to fuel ambition through performance nutrition that athletes can trust, whatever their challenge.”
Pricing
- 18 Pack: £49.99
- 36 Pack: £85.00 (save 15%)
- 54 Pack: £127.50 + a free box of Gels
STYRKR also offers a subscription service which provides regular deliveries on a selected frequency with 20% off the first order and 15% off the following orders.
Shop here: https://styrkr.com/pages/cel50-launch